On August 24, Bloomberg reporter Mark Gurman wrote that China accounts for more than half of the global shipments of foldable smartphones, making it crucial to win the favor of Chinese consumers. Foldable smartphones remain a niche globally, expected to account for only about 1.6% of smartphone shipments by 2025. However, China sold over 10 million units last year, surpassing the combined sales of all other regions worldwide. Apple's foldable iPhone is expected to be released around September 9, but it faces challenges such as high pricing.