In the latest 'Power On' newsletter, Mark Gurman revealed that Apple plans to increase the prices of the iPhone 18 series, set to be released in September. Due to tight supply of memory and chips, as well as rising material costs for the entire device, a price hike is now inevitable. In the past two months, Apple has already raised the prices of non-iPhone products such as the Mac and iPad, with an average increase of about 23%. Specifically, the MacBook Air saw a $200 price hike, the Mac Studio increased by $500, and the iPad Air rose by $150.