With the relentless surge in global memory chip prices and escalating costs for key upstream materials, Apple is poised to implement price increases not only for its forthcoming iPhone 18 series but also for the currently marketed iPhone 17 series on a worldwide scale. Based on the freshest supply chain intelligence, Apple is anticipated to finalize price adjustments for the iPhone 17 series across various global markets by the end of this month, with the hikes for different models capped at nearly 1,000 yuan. The overall pricing strategy will take cues from the standards set in the Japanese market.