Bloomberg's well-known Apple reporter Mark Gurman stated in an article on Sunday that the iPhone is expected to see a price increase of $100 to $200, which is approximately RMB 675 to 1350. In response to netizens, Gurman said that Apple will definitely raise prices this year due to shortages of memory chips and main processors, as well as increased costs for the new camera systems in the iPhone 18 Pro and Pro Max, and higher design costs for the first foldable iPhone.