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Report: China Witnesses a 13% Year-on-Year Drop in Smartphone Sales During the 2026 618 Shopping Extravaganza
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Author：小编
Throughout the 2026 618 Shopping Festival—a period synonymous with significant consumer activity in China—smartphone sales took a notable hit, plummeting by 13% compared to the same period in the previous year. This downturn can be attributed primarily to the escalation in memory chip prices, which, in turn, drove up the overall cost of smartphones. Additionally, promotional activities during the festival paled in comparison to those of preceding years, failing to stimulate consumer purchases as effectively. Notably, Huawei stood as an exception amidst this trend, with other major smartphone brands all recording a year-on-year decline in sales figures.
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