Apple has revised its release strategy for the iPhone 18 lineup, positioning the iPhone 17 as the longest-serving flagship model in the company's storied history. Insider sources indicate that Apple intends to unveil three new models initially in September 2026: the iPhone 18 Pro, iPhone 18 Pro Max, and the highly anticipated foldable iPhone Ultra. The standard iPhone 18 model, however, will see its release postponed until the spring of 2027.
