During institutional research, BOE A noted that data and insights from consulting firms reveal a significant trend. From January to April 2026, TV prices across all mainstream sizes saw an across-the-board increase. This surge was driven by several factors, including the stocking up ahead of sports events, cost-related risks, and the industry's strategic shift towards 'production based on demand.' However, as May rolled in, marking the end of both the sports event stocking period and the promotional season, TV prices for mainstream sizes stabilized.
Turning to IT products, the scenario was slightly different. Prices for MNTs (monitors) in mainstream sizes continued their gradual upward trajectory, while prices for NB (notebook) panels held firm, showing no significant fluctuations.
