At present, the DJI Pocket 4 remains in short supply. Spokesperson Zhang Xiaonan refuted allegations of hunger marketing, clarifying that the supply shortage is a result of market demand significantly surpassing initial production and sales estimates. This has necessitated an urgent ramp-up in production at the factory. By 2025, global sales of the Pocket series have exceeded 10 million units. The handheld gimbal camera market, where this series operates, is undergoing rapid expansion. In 2025, global shipments of handheld smart cameras reached 16.65 million units, with total sales amounting to 46.1 billion yuan. DJI dominates the market with a 62% share of shipments. In the face of competition, companies such as vivo, OPPO, and Insta360 have entered the fray. vivo's Vlog camera is anticipated to debut in 2026, while Insta360 has already unveiled its Luna Ultra gimbal camera, alongside the launch of the panoramic drone, Yingling A1. Currently, DJI's business portfolio has diversified into multiple sectors, including handheld imaging solutions and agricultural drones.