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In the fiscal Q2 2026 earnings call, Apple's CEO, Tim Cook, highlighted the remarkable performance in the Greater China region. He underscored that the inherent strength of Apple's products serves as the cornerstone for driving business growth, as these offerings deeply resonate with Chinese consumers. According to the earnings report, Apple's global revenue soared to $111.184 billion, marking a 16.6% year-on-year increase. Notably, the Greater China region contributed a substantial $20.497 billion, reflecting a robust 28.09% year-on-year growth. Cook attributed this significant revenue increase in Greater China primarily to the strong alignment of products, such as the iPhone 17 series and iPhone 17e, with the preferences and needs of Chinese consumers. He emphasized that product competitiveness has emerged as the pivotal factor propelling sales growth in this market.
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