Addressing the swirling rumors surrounding the possible merger of OnePlus and realme, Wang Teng, the visionary founder of Yixiu Technology, opined that consolidation represents a judicious decision amidst a market downturn, as it facilitates the efficient allocation of resources. With the smartphone industry grappling with escalating upstream costs, the prospects for short-term growth appear bleak, prompting major smartphone makers to embark on personnel streamlining initiatives this year.

Last evening, OPPO made an internal announcement, unveiling the creation of a new sub-series division, which will be helmed by Senior Vice President Li Bingzhong. The marketing and service operations of both OnePlus and realme will now fall under the purview of Xu Qi, the erstwhile president of realme's marketing and services division. Meanwhile, the original realme R&D team will be reintegrated into the parent company, with departments specializing in imaging and hardware being seamlessly folded into OPPO's organizational framework.