People's Daily: If Apple Fairly Unveils Alternative Payment and Distribution Avenues, China's Market Could Reap Annual Savings of 31 Billion Yuan
1 day ago / Read about 0 minute
Author:小编   

As reported by the People's Daily, under the sway of antitrust regulations, Apple has slashed its 'Apple Tax' levy in China. Beginning March 15, 2026, the fee structure for the App Store in mainland China will undergo a revision. The standard enterprise rate will plummet from 30% to 25%, while the small business rate will dip from 15% to 12%. This recalibration is poised to trim annual cost outlays by over 6 billion yuan for roughly 5 million developers across China, dovetailing neatly with the projected fee reductions. Despite China's IAP rate already being the most competitive on a global scale, the overall rate might still appear somewhat elevated owing to the absence of alternative channels akin to those present in the EU and Japanese markets. Drawing on estimated transaction volumes for 2027, the mere reduction in IAP rates could spare Chinese developers approximately 9.8 billion yuan in annual expenditures. Should Apple concurrently open up payment and distribution channels, the cumulative cost savings for Chinese developers could soar to a staggering 31 billion yuan per annum—a sum on par with the scale of a national-level industry.