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According to a report from research firm Counterpoint Research, by the end of 2025, Apple is projected to emerge as the brand with the highest proportion of active smartphones worldwide, boasting a 25% share of all active devices. In that same year, Apple is expected to dominate the market with a 20% share of the global smartphone market. Its shipments are anticipated to increase by 10% year-on-year, with its market share in the fourth quarter reaching a record high of 25%. Apple's growth can be attributed to its expansion in emerging and mid-range markets, the optimization of its product lineup, and robust sales of the iPhone 17 series. Moreover, Apple stands out as the sole brand capable of consistently generating substantial service revenue from its existing user base.
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