On February 10, 2026, Ryan McCurdy, President of Lenovo North America, recently issued a public warning, urging channel partners and consumers to purchase PC hardware immediately or face a more challenging market situation. He stated that if there is a rigid upgrade need within the next 3 to 12 months and consumers are price-sensitive, now is the time to buy. Currently, the inventory held by Lenovo distributors and partners features 'the most attractive product pricing in the next 6 to 12 months,' hinting that price hikes will continue. Additionally, the tight supply of DRAM is expected to persist until at least 2027, and the outlook for NAND flash memory is similarly not optimistic.
