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Tecno, a dominant force in Africa's mobile phone arena, has recently issued a performance forecast revealing anticipated declines in both revenue and net profit for 2025. Its net profit could potentially plummet by half, marking its poorest showing since its public debut. Industry experts attribute Tecno's sluggish performance to several factors, notably the repercussions of escalating storage prices on its cost structure and profit margins. Statistics reveal that the average selling price of Tecno mobile phones stands at a mere 332.1 yuan, with feature phones averaging an astonishingly low 50.1 yuan. Consequently, the impact of rising storage costs is particularly pronounced for Tecno, given its focus on the low- to mid-tier market segments.
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