By 2025, the worldwide shipment of branded monitor units is projected to hit 128 million, reflecting a 1.1% year-over-year growth. The market dynamics are expected to follow a pattern of higher activity in the first half of the year, followed by a slower pace in the second half. Notably, OLED monitors are set to become a focal point, with their shipments predicted to soar by 72% compared to the previous year. The market's rhythm is showing distinct patterns: an uptick in shipments during the first half, fueled by a commercial replacement trend, 'national subsidy' initiatives, and gaming-related purchases, is anticipated to be followed by a modest downturn in the latter half, partly due to escalating raw material expenses.

Regarding the competitive landscape among brands, Dell maintains its lead in shipment volumes, albeit experiencing a year-over-year decrease. Meanwhile, TPV climbs to the second spot, Lenovo manages to achieve growth counter to the overall trend, and gaming-centric brands like ASUS and MSI distinguish themselves. The driving forces behind market evolution include technological advancements and the expansion of application scenarios. Costs associated with OLED and Mini LED technologies are on a downward trajectory, there is a growing demand for monitors with high refresh rates, and panel manufacturers from the Chinese mainland are making significant technological strides.