On February 2, TikTok (known as Douyin in China) and China Media Group (CMG) jointly announced that TikTok (Douyin) has secured an exclusive partnership for CMG's innovative new - media project, "Watching the Spring Festival Gala in Vertical Screen," specifically for the 2026 edition of the CCTV Spring Festival Gala.

In the context of English - language cultural communication, it's more idiomatic to elaborate on the significance of such a partnership. This collaboration marks a significant step forward in the digital transformation of traditional cultural events. TikTok (Douyin) will offer a diverse range of live - streaming options. These include the traditional horizontal - screen viewing experience, ensuring barrier - free access for all users, regardless of their device or physical limitations. Additionally, viewers can expect exclusive behind - the - scenes footage, providing an intimate look at the making of the gala.

Taking advantage of multi - camera parallel live - streaming technology, TikTok (Douyin) will be able to present multiple video feeds simultaneously within a single live room. This innovative approach allows users to switch between different camera angles, giving them a more immersive and personalized viewing experience. It's a great example of how technology can enhance traditional cultural celebrations, making them more accessible and engaging for a global audience.