Apple CEO Cook Addresses Memory Price Surge: A Bigger Blow Anticipated in Q2 Fiscal Year
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Apple has unveiled its financial report for the first quarter of the fiscal year 2026, revealing a total revenue of $143.756 billion. This marks a 16% increase compared to the same period last year, setting a new record high. Net profit soared to $42.097 billion, also witnessing a 16% year-on-year rise. The revenue generated from the iPhone business reached $85.269 billion, showing a significant 23% increase year-on-year and accounting for over 59% of the total revenue.

Apple's CEO, Tim Cook, mentioned that while the escalation in memory chip prices had a relatively minor effect on the gross profit margin during the first fiscal quarter, he foresees a somewhat greater impact in the second quarter. Apple is set to assess long-term strategies in response to this situation. According to reports, Samsung and SK Hynix are likely to substantially hike the prices of iPhone LPDDR. Moreover, the pricing for iPhone memory has transitioned to quarterly negotiations, which could potentially result in further price increases in the second quarter. These memory price hikes are exerting pressure on the iPhone's gross profit margin. Analyst Ming-Chi Kuo speculates that Apple will initially bear the costs and subsequently recoup the losses through its services business. The iPhone 18 series is expected to strive to maintain its original pricing as much as feasible.