During the holiday season, Apple witnessed a remarkable resurgence in the Chinese market. The burgeoning demand for the latest iPhone 17 propelled its quarterly sales in this region to a staggering $25 billion, a milestone not achieved since the close of 2021. In the three-month period concluding on December 27, sales figures in Greater China soared to $25.5 billion. This represents a significant 38% year-on-year revenue increase, comfortably surpassing Wall Street's anticipated figure of $21.8 billion and outstripping the growth rate of its overall sales.
