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Google Pours Significant Investment into Chinese AR Firm, Strengthens Strategic Ties with XREAL
4 day ago /
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Author：小编
During CES 2026, Google and XREAL unveiled a profound and enduring strategic partnership. XREAL, a pioneering Chinese AR (Augmented Reality) enterprise, stands as Google's exclusive hardware collaborator in the AR glasses domain and has clinched the top spot in the global AR glasses market share for four successive years. Their inaugural joint product, Project Aura, is slated to enter the market this year. Moreover, informed sources revealed that Google is poised to invest in XREAL within the current year, aiming to finalize the Android XR (Extended Reality) end-to-end ecosystem and go head-to-head with competitors like Meta and Apple.
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