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On January 5, 2026, a significant announcement was made: Xiaomi International Business has entered into a strategic partnership with AliExpress, Alibaba's renowned cross - border e - commerce platform. With this move, Xiaomi International Business has officially become a part of AliExpress's "Super Brand Global Expansion Initiative".
In this collaboration, the two entities will work hand - in - hand on key product categories, including smartphones and TVs. Their joint efforts will focus on establishing localized user operations and enhancing brand recognition in crucial overseas markets.
Zeng Xuezhong, the Senior Vice President of Xiaomi Group, emphasized that AliExpress has emerged as Xiaomi's primary platform for its global expansion endeavors. He also mentioned that Xiaomi is set to further ramp up its investment in 2026 to support this strategic move.
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