On January 2, 2026, Roborock made a significant announcement, revealing a global strategic partnership with the iconic Real Madrid football club. Through this collaboration, Roborock has secured its position as Real Madrid's official global partner within the cleaning robots and handheld vacuum cleaners categories. Guided by the theme "Ultimate Experience, Within Reach," both entities are set to make a joint appearance at the CES 2026 exhibition, taking place from January 6 to 9. This marks the inaugural launch of a collaborative brand experience event between the two.

Roborock is poised to unveil its cutting-edge embodied AI "black technology" at the event. This innovation is anticipated to make substantial strides in enhancing the dexterity of robotic arms and elevating AI interaction capabilities. The goal is to propel robotic vacuum cleaners forward, transforming them into sophisticated household service assistants. It's worth noting that Roborock has already made waves in the industry with the launch of its G30 Space Exploration Edition robotic vacuum cleaner, which features an integrated robotic arm. This pioneering product was honored with the 2025 Best Invention Award by TIME magazine, further solidifying Roborock's reputation for innovation and excellence.