Lei Jun: Criticizing Xiaomi May Draw Traffic, Yet It Should Be Objective and Avoid Deliberate Discreditation
2026-01-03 / Read about 0 minute
Author:小编   

On the evening of January 3rd, Lei Jun, the founder, chairman, and CEO of Xiaomi Group, made a statement during the inaugural livestream event of 2026. He shared that, in his earlier days as an engineer, he held the belief that a superior product would naturally gain market acceptance without the necessity for extensive promotional efforts. However, he subsequently came to realize that managing public opinion was far from straightforward.

Numerous Xiaomi enthusiasts have urged the company to swiftly address any doubts, debunk rumors, and offer clarifications. Lei Jun candidly admitted that over the preceding six months, the team had occasionally found themselves at a loss when confronted with a myriad of queries and criticisms.