Recently, market research agency Counterpoint Research revised down its projection for global smartphone shipments in 2026. The adjustment was made in light of the anticipated shortages in memory chip supplies, which are expected to inflate the material costs of finished smartphones. The agency predicts that the escalating costs of components could potentially curb market demand, resulting in a 2.1% drop in global smartphone shipments in 2026. This marks a 2.6 - percentage - point downward adjustment from the agency's prior forecast. It's worth noting that major Chinese smartphone brands, including Honor, OPPO, and vivo, are likely to feel the impact most acutely.
