Juran Home Furnishings and Gaode, a subsidiary of Alibaba, have embarked on a strategic partnership dubbed "100 Cities, 10,000 Stores - Ecological Co-construction." Top executives from both entities graced the signing ceremony with their presence. This collaboration signifies a leap from conventional store partnerships to a multi-tiered, profound integration, with the ambition to propel the digital transformation of the home decoration industry ecosystem.

Juran Home Furnishings' "100 Cities, 10,000 Stores" initiative will seamlessly blend into Gaode's platform, crafting a holistic, closed-loop experience for home decoration users throughout their entire journey. This initiative is set to facilitate the introduction of over a hundred flagship stores and tens of thousands of merchants nationwide, fostering a "store-within-a-store" ecosystem. By harnessing Gaode's extensive traffic and capabilities, the partnership aims to channel customer flow to merchants, bolster the execution of Juran Home Furnishings' "Bai Chuan Plan," and culminate in a mutually beneficial scenario for all stakeholders involved.

Furthermore, Juran Home Furnishings' digital marketing framework will be intertwined with Gaode's, offering a seamless, one-stop closed-loop consumption experience and orchestrating joint marketing endeavors. Both parties will also delve into the utilization of AI technology within home decoration consumption scenarios, steering Juran Home Furnishings' transformation and heralding a new era of home decoration consumption characterized by transparency, convenience, and intelligence.