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On November 23, information from the Financial Times revealed that the sales of the iPhone 17 Air—a device Apple introduced in September of this year and touted as the "thinnest iPhone in history"—failed to meet expectations. In its quest to achieve a mere 5.64-millimeter thickness, this particular model made notable compromises in terms of its camera and speaker capabilities. Additionally, it came with a relatively steep price tag. As a result, consumers showed a greater preference for models that offered better value for money and superior configurations. Data from IDC indicates that sales of the iPhone Air only managed to reach one-third of Apple's most optimistic projections. Consequently, the production plan was slashed by half just a few weeks after the phone's launch. At present, Apple is actively exploring new strategies to stimulate iPhone sales.
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