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Apple Intends to Establish a Biannual Fixed Release Schedule for iPhones, with Launches in Autumn and Spring
1 week ago /
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Author：小编
Apple is set to revamp its iPhone release strategy beginning in 2026. The company will transition from its current practice of a single, concentrated autumn launch to a biannual release cycle, with new models hitting the market in both spring and autumn. Under this new arrangement, high-end iPhone models are slated for an autumn debut, whereas the more basic versions will be introduced in the spring. This strategic move is designed to even out annual revenue streams and solidify Apple's commanding position in the market.
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