Recently, ASUS has sounded the alarm, cautioning that should the scarcity of crucial components like memory (DRAM) and flash memory (NAND Flash) endure, the costs of its PC offerings could escalate. In a conversation with Liberty Times, ASUS's co-CEO mentioned that when determining channel prices, ASUS will take a holistic view, factoring in expenses, distribution allies, and customer demand, making necessary adjustments to the product lineup and pricing. This signals that soaring costs within the industry will have a direct bearing on the ultimate pricing of products.
