Data from JD.com reveals that since the commencement of the 11.11 shopping extravaganza, sales of the newly released iPhone 17 series have soared by 150% compared to the same period last year. Nearly 40% of consumers have opted to acquire their new devices through trade-ins. JD.com spearheaded significant promotional activities for Apple products, offering enticing deals such as a surprise 300-yuan coupon, generous subsidies for trade-ins, and national subsidies reaching up to 2,100 yuan.

Regarding pricing, the entry-level 256GB iPhone 17 is priced at 5,499 yuan, while the iPhone 17 Pro starts at 8,699 yuan, and the iPhone 17 Pro Max is available from 9,699 yuan. Moreover, during the Double 11 period, various models from the iPhone 15 and iPhone 16 series have witnessed price cuts of up to 1,000 yuan off their official website prices, with some models starting as low as 3,399 yuan.