As per the latest research conducted by Omdia, the global smartphone market saw a 3% year-on-year uptick in the third quarter of 2025. This resurgence was primarily fueled by the launch of numerous new products, which effectively propelled the market back onto a growth trajectory. The rebound witnessed during this quarter can be attributed to two key factors: a robust demand for smartphone replacements and manufacturers' proactive efforts to stock up channels in anticipation of the sales peak expected in the fourth quarter of 2025.

Samsung continued to hold its global leadership position for the third consecutive quarter, boasting a 19% market share. Meanwhile, Apple experienced a 4% year-on-year increase in iPhone shipments, securing an 18% market share and achieving its strongest third-quarter performance on record. Additionally, Xiaomi, Transsion, and Vivo secured spots among the top five, with market shares of 14% and 9%, respectively.