During the third quarter of 2025, global smartphone shipments witnessed a 3% year - on - year increase, marking a sustained rebound. This upswing was propelled by two key factors. Firstly, the launch of new smartphone models ignited a renewed interest in device upgrades among consumers. Secondly, manufacturers' proactive early - stage channel stocking efforts also contributed to this growth.

When it comes to the rankings of smartphone manufacturers, Samsung took the lead, accounting for 19% of the market share. Apple, on the other hand, experienced a 4% year - on - year growth in shipments, securing an 18% market share. Xiaomi came in third, holding a 14% share of the market. Vivo and Transsion found themselves in a tie for the fourth and fifth positions, each claiming a 9% market share.

It's worth noting that Transsion's shipments achieved double - digit growth, hitting a record high for the third quarter in the company's history. The research manager emphasized that the resurgence in consumer demand for device upgrades was the linchpin for market growth. All of the top five manufacturers saw year - on - year growth in their shipments. The standout hardware features of new products successfully captured consumers' attention, prompting several manufacturers to revise their production targets upwards.