The globally iconic game franchise, 'Angry Birds', made a splash at Xiaomi's latest product unveiling ceremony. The beloved game was preloaded onto Xiaomi's newest smartphone models, the 17 Pro and 17 Pro Max series, marking its first high-profile reappearance in nearly four years. This move underscores the formal strategic partnership forged between Kingsoft World Games, Sega, and Rovio, aimed at orchestrating 'Angry Birds'' triumphant return to the Chinese gaming landscape.

Since its inception in 2009, the 'Angry Birds' series has soared to unprecedented heights, amassing over 5 billion downloads worldwide and cultivating a vast and dedicated fanbase in China. Looking ahead, the trio of companies is poised to capitalize on their individual strengths, collectively propelling the development and expansion of this beloved IP within the Chinese market.

Kingsoft World Games, with its wealth of experience in IP management and operation, views this collaboration as a pivotal step in implementing its 'IP-centric Strategy'. The launch event also served as a platform to briefly spotlight the roles and contributions of Rovio and Sega in this exciting venture.