During Friday's U.S. stock market trading, Apple secured the third spot in terms of trading volume. Its stock price surged by 3.20%, with a total trading volume reaching USD 39.92 billion. Apple's CEO, Tim Cook, explained that the initial prices of certain new iPhone models have seen an uptick. However, he emphasized that this price increase is not a result of the tariffs imposed by the Trump administration. Cook explicitly stated, "The pricing of iPhones does not factor in any hikes attributable to tariffs." This represents Cook's first explicit and unambiguous statement concerning the connection (or rather, the lack thereof) between iPhone pricing and tariffs.

Despite Cook's assertion that the price increases are not linked to tariffs, Apple is not immune to the impacts of Trump's trade policies. During a recent earnings call, Cook disclosed that Apple anticipates incurring tariff-related costs amounting to USD 1.1 billion in the current quarter. This is a significant jump from the USD 800 million in tariff-related expenses reported in the previous quarter.