On September 10, at 1 a.m. Beijing Time, Apple held its highly anticipated 2025 autumn event, unveiling the latest iPhone 17 series. The new devices will be open for pre-order starting at 8 p.m. on September 12, with the official sales commencing on September 19. Meanwhile, JD.com's Self-operated Flagship Store for Apple products has also started accepting reservations at the same time. According to data from JD.com, the cumulative number of reservations for the iPhone 17 series soared past the 2 million mark within just six hours of the reservation window opening. As an official launch partner, JD.com is offering customers a range of attractive purchasing incentives. These include trade-in subsidies of up to 2,100 yuan, an extra 500-yuan national subsidy for select models, and the option of interest-free installment plans spanning up to 24 months. Moreover, JD.com promises 'minute-level delivery' services to ensure swift product arrival.