At 1 a.m. on September 10, 2025, Apple staged its autumn new product launch event, where it took the wraps off the iPhone 17 series. This lineup comprises four distinct models: the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max. The base iPhone 17 model impresses with an up-to-11-hour increase in video playback battery life. Its graphics processor performance has also been significantly enhanced, now delivering speeds up to 2.1 times faster. Additionally, its scratch resistance has seen a threefold improvement. The iPhone 17 Pro series takes things a step further, offering an impressive up-to-15-hour boost in video playback battery life. Its graphics processor performance has been upgraded to perform up to 2.2 times faster. For those seeking a more lightweight option, the iPhone 17 Air provides up to a 4-hour increase in video playback battery life. Its graphics processor performance has also been improved, now operating up to 70% faster. When fully charged, users can enjoy extended video playback times: up to 30 hours on the iPhone 17, up to 31 hours on the iPhone 17 Pro, up to a remarkable 37 hours on the iPhone 17 Pro Max, and up to 27 hours on the iPhone 17 Air.