At the stroke of 1 a.m. on September 10, Apple staged its much - anticipated 2025 autumn new product launch event. During this event, a series of cutting - edge products were unveiled, including the iPhone 17 series (comprising the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and the innovative iPhone Air), AirPods Pro 3, Apple Watch Series 11, Apple Watch SE 3, and Apple Watch Ultra 3.

The entire iPhone 17 lineup is powered by the advanced A19 chip (with the Pro version featuring the more robust A19 Pro). These devices also boast a smooth 120Hz high refresh rate display, ensuring a seamless and visually appealing user experience.

The iPhone Air stands out as a marvel of engineering, measuring just 5.6mm in thickness, earning it the title of the "thinnest iPhone ever." On the other end of the spectrum, the top - of - the - line iPhone 17 Pro Max comes with a hefty price tag of 17,999 yuan.

The AirPods Pro 3 takes audio technology to the next level. It offers a remarkable 4 - fold improvement in noise cancellation, allowing users to immerse themselves in their music without external distractions. Moreover, it supports real - time AI translation, breaking down language barriers on the go.

The Apple Watch Series 11 is designed to shine, quite literally. It features a peak screen brightness of 2000 nits, ensuring clear visibility even in bright sunlight. Meanwhile, the Ultra 3 is a powerhouse of connectivity, supporting 5G RedCap and satellite communication, enabling users to stay connected in even the most remote areas.

For those eager to get their hands on these new products, pre - orders kick off on September 12, with official sales commencing on September 19.