CINNO Research data reveals that the domestic consumer-grade XR market saw a total sales volume of 261,000 units in the first half of 2025. This represents a 9% quarter-over-quarter increase but a 21% decline compared to the same period last year. Notably, sales of AR devices were particularly robust, significantly contributing to the overall market performance. Based on first-half sales projections, the domestic consumer-grade XR market is anticipated to reach 606,000 units in 2025, marking a 6.5% year-over-year growth. This growth is primarily fueled by the surge in demand for AR devices.
