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During the first six months of 2025, the domestic consumer-grade XR market recorded a total sales figure of 261,000 units. This represents a 9% growth compared to the previous quarter but a notable 21% decline from the same period in 2024. Notably, VR device sales hit a three-year low of 75,000 units, primarily attributed to insufficient investment in content ecosystems and a lack of innovative product launches. Conversely, AR device sales surged, reaching 186,000 units, marking a 35% year-on-year increase and a 28% quarterly growth. This uptick can be attributed to the introduction of new products, national subsidies, and robust e-commerce promotions. It is anticipated that by the end of 2025, domestic sales of consumer-grade XR devices will reach 606,000 units, reflecting a 6.5% year-on-year growth, largely fueled by the strong performance of AR devices.
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