During the first half of 2025, the Chinese market for Bluetooth headsets saw shipments reach approximately 59.98 million units, marking a year-on-year (YoY) increase of 7.5%. Within this market, true wireless headset shipments continued to grow steadily. Notably, the ear clip market emerged as a significant player, surpassing the ear hook market for the first time in both scale and growth rate. Shipments of ear clip headsets surged 41.0% to 6.51 million units. Furthermore, the open-ear and over-ear headset markets also experienced notable growth.