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Counterpoint's latest "Global Smart Glasses Model Shipment Tracking" report reveals a staggering 110% year-on-year surge in international smart glasses shipments during the first half of 2025. This remarkable uptick is largely fueled by the immense popularity of Ray-Ban Meta smart glasses and the influx of new entrants alongside established players like Xiaomi and RayNeo. Within the smart glasses landscape, AI-powered devices dominate, commanding 78% of total shipments in H1 2025—a substantial leap from 66% in H1 2024 and 46% in H1 2023 (note: the 2023 figure is presumed to be a data error, likely referring to 2024). Ray-Ban Meta AI glasses have emerged as the leading force behind this growth. Furthermore, the AI smart glasses segment witnessed a year-on-year growth exceeding 250%, significantly outpacing the overall market's expansion.
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