According to PwC's China summary of the Global Entertainment and Media Outlook 2025-2029 report, released on August 13, China's entertainment and media industry is projected to witness a compound annual growth rate (CAGR) of 4.5% from 2024 to 2029, surpassing the global average of 3.7%. Within this dynamic sector, several areas, including mixed reality (encompassing virtual reality, augmented reality, and the metaverse), internet advertising, film, and video games, are anticipated to sustain steady growth. Mixed reality technology has garnered considerable attention owing to its capacity to cater to individuals' aspirations for enriched and enhanced leisure and entertainment experiences, spanning gaming, performances, and fitness. Specifically, China's mixed reality market is estimated to grow at a rate of 25.2% in 2024, with total revenue projected to surge at a CAGR of 13.1%, ultimately reaching USD 22.8 billion by 2029.