During the second quarter of 2025, global smartphone shipments experienced a modest decline, totaling 288.9 million units, due to tempered consumer demand. Samsung maintained its leadership position with 57.5 million shipments, representing a 7% year-over-year growth. In Mainland China, Huawei secured an 18% market share, recording a 15% year-over-year increase. In India, vivo emerged as the market leader with a 21% share. In the US, Apple retained a substantial 49% share, despite a 10% year-over-year decline in shipments. Moreover, Samsung led the charts in both Brazil and Mexico, with Lenovo and Xiaomi rounding out the top three in those regions.