On August 2, CCTV News reported that the State Administration for Market Regulation had recently convened a meeting focused on addressing the pressing issues in live-streaming e-commerce. The meeting emphasized strengthening supervision and enforcement, with a firm commitment to crack down on violations of laws and regulations to safeguard the legitimate rights and interests of consumers. The meeting also served to reinvigorate and reorganize rectification efforts, outlining a series of measures designed to regulate issues such as false marketing, the sale of prohibited and restricted goods, and the proliferation of fabricated user reviews that have arisen amidst the rapid expansion of the live-streaming e-commerce industry.