Vidio, Indonesia's leading streaming platform, has inked a partnership with the e-commerce giant Shopee to introduce the innovative 'Vidio Affiliate Shopping Ads' feature. This groundbreaking collaboration marks Vidio as the nation's first OTT platform to seamlessly integrate an e-commerce affiliate program. Now, users can effortlessly purchase related products directly through Shopee while enjoying their favorite content, eliminating the need to navigate away from the streaming experience. Currently in beta testing, the feature already boasts the participation of 15 brands, with personalized ads slated for future integration. The partnership aims to elevate user engagement, bolster the development of small and medium-sized enterprises (SMEs) and local brands, and propel innovation within Indonesia's burgeoning content-driven e-commerce landscape.