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A July 28 report by the Financial Times revealed that the partnership between Temu, the cross-border e-commerce arm of Pinduoduo, and American suppliers has encountered obstacles due to Amazon's commanding position in the e-commerce market. American businesses and sellers have notified Temu that the pricing of branded goods sold on its platform must not undercut those offered on Amazon. Despite Temu's efforts to entice sellers with incentives like reduced fees, it has been informed that Amazon will actively match lower prices and establish price floors. Leveraging its massive business scale, Amazon can sustain losses to maintain competitive pricing, a strategy that rivals like Temu find challenging to emulate. Amazon responded by emphasizing that its selling partners retain the autonomy to determine inventory, product selection, and pricing strategies.
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