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Douyin Tightens Entry Requirements for Takeout Merchants: 'Random Group' Membership Now Requires Specific Invitations
2025-07-16 /
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Author：小编
Effective June 30, Douyin Lifestyle Services will refine the merchant entry policy for its 'Random Group' business by adopting a selective invitation system, focusing solely on inviting high-caliber merchants to join. This transition marks a strategic shift in Douyin's takeout business, moving from exploratory expansion to a more streamlined and focused operation. Since its inception at the end of 2024, the 'Random Group' has garnered significant interest from numerous chain brands, encompassing a wide range of catering categories including beverages, Western fast food, bread and desserts, as well as Chinese cuisine.
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