On the evening of July 5, Alibaba and Meituan embarked on a fierce competition in the food delivery sector, with both giants distributing an abundance of high-value coupons, including "RMB 21 off on orders over RMB 25," to lure customers. Despite Meituan's instant retail platform surpassing 100 million daily orders, its system briefly went down due to a surge in traffic. This round of pricing battles underscores the rivalry for user traffic and market dominance, hinting that future competitions might pivot towards technological robustness and service differentiation.