WeChat Shop has unveiled a private domain incentive program for July, which rewards merchants with reductions in technical service fees or e-commerce growth cards based on their transaction volumes within private domain settings. An individual account stands to gain as many as 150,000 incentive points in a single month. This initiative encompasses various scenarios, such as WeChat Enterprise sharing, official account redirections, mini-program traffic diversions, and live streaming appointments. In certain scenarios, merchants can enjoy a reduction in technical service fees to just 1%, coupled with an additional reward of up to 0.4% in the form of e-commerce growth cards. It's important to note that this program excludes affiliate marketing, advertising, antiques and jewelry categories, as well as local life orders. Merchants are required to sign up for participation on a monthly basis, leveraging the integration of public and private domains to minimize customer acquisition costs.