Meituan Unveils 'Raccoon Canteen' Initiative to Foster Transparent Takeout Ecosystem
2 day ago / Read about 0 minute
Author:小编   

Meituan has introduced the 'Raccoon Canteen' initiative, designed to bolster consumer trust in food safety through centralized takeout kitchens and the principle of 'full-process transparency and traceability'. This project encompasses every stage, from raw material sourcing to meal preparation, and incorporates features like the 'Food Safety Diary' and 'Transparent Kitchen', empowering consumers to stay informed about operations in real-time and witness the preparation process. Following a successful pilot launch in Beijing and Hangzhou at the end of 2024, the initiative has established 10 stores, attracting over 100 brands to join. Looking ahead, Meituan aims to establish 1,200 new 'Raccoon Canteens' across the nation over the next three years, catering to the needs of the vast consumer market and fostering equitable distribution and collaborative growth among merchant resources.