Walmart has announced the launch of its Walmart+ Week promotion, scheduled to run from April 28 to May 4. This exclusive event offers Walmart+ members a range of rewards and discounts, encompassing free shipping, gas discounts, and complimentary Burger King meals. The strategic timing of this promotion aims to rival Amazon Prime Day, fostering customer loyalty and bolstering profits through the Walmart+ membership program. As of the end of January 2023, Walmart+ members have accounted for nearly half of Walmart's U.S. e-commerce sales, demonstrating notably higher shopping frequency and spending compared to non-members. Projections indicate that by January 2025, the membership base will surge to 25 million. Walmart's Chief Growth Officer emphasized that this membership growth enables the company to uphold its low-price strategy and invest in diverse ventures, ultimately enhancing its market competitiveness.