The UK's Competition and Markets Authority has introduced new rules for Google Search, requiring Google to enhance the transparency and fairness of its search rankings and allow users to migrate their search data to authorized third-party platforms. This move aims to promote market competition, secure fairer treatment for businesses and users, and improve service quality. Previously, the authority had already recognized Google's strategic market position, and this new rule represents a further deepening of the related requirements set out earlier this month, with more actions expected to be taken this summer.
